Coca-Cola Foodmarks

Design Lead, Design Direction, Visual Systems, Guidelines, Illustration, AI
Webapp, Experience Design, Product, Motion Oversight

I led the creative design direction for Coca-Cola’s Foodmarks upcoming platform, shaping the visual language and system for a new global initiative connecting consumers with local food culture. My role focused on establishing a cohesive identity across digital touch points, from brand application to the product and visual development of toolkit including badges, illustrations, and branded assets, while aligning closely with Coca-Cola’s wider brand ecosystem.

I led the Design development of the visual system and ideation across the product, working closely with product designers to map out and implement features from sign ups and onboarding, profiles and maps. AI was also used throughout, combining strategic design thinking and AI-assisted workflows. I supported early-stage ideation, rapid concept exploration, and the generating badges and illustrative elements. These outputs were then carefully refined through manual design processes, systemised in Figma, and iterated in collaboration with cross-functional teams to ensure consistency, scalability, and brand integrity across markets.

The Foodmarks platform launched as a global initiative highlighting local food communities, reinforcing Coca-Cola’s cultural relevance and digital presence. The system enabled scalable rollout across regions, supporting diverse content partnerships and providing a flexible visual framework for ongoing campaign and platform development.